Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Alternatives in Refrigeration and Air Conditioning highlights the issues related to ozone layer depletion and global warming due to use of conventional cooling technologies and refrigerants in the field of Refrigeration and Air Conditioning (RAC). It describes, simulates and analyzes the alternate technologies and alternate refrigerants from energy and exergy point of view. The unconventional and alternative refrigeration technologies viz. Vapor Absorption Refrigeration, Vapor Adsorption Refrigeration, Evaporative Cooling, Desiccant Cooling, Thermoelectric Refrigeration, Thermo Acoustic Refrigeration, Ejector Cooling, Vortex Tube Refrigeration Systems and Metal Hydride Refrigeration etc. are explored in the subject matter of this book. The combined or integrated approach of some technologies to enhance the performance, waste heat utilization or to increase the arena of its use is also discussed. This book will cater to the needs of the RAC community from the point of view of feasible futuristic options in this area. This book will also serve as a text book for postgraduate students especially of thermal and energy engineering stream and useful to the teachers, researchers, and practicing engineers.

Edited and authored by international experts, A Practical Manual of Thyroid and Parathyroid Disease presents concise, evidence-based, multi-disciplinary guidance relevant for a global audience. Where appropriate, chapters include an evidence appraisal section which critically assesses the level of the evidence available for different treatment options. Reflecting the latest in clinical research and showcasing techniques pioneered by the contributors, the book includes chapters dedicated to advances in: cytology radiological assessment molecular biology and treatment rationale in thyroid cancer surgical technique including minimally invasive modalities Designed to be user-friendly, the book contains key points, case studies, color photographs and diagrams throughout. Multiple choice questions included at the end of each chapter enable self assessment. The book will be relevant to the medical undergraduate, postgraduate and clinical nurse specialist. Primary care physicians will find this an excellent resource for reference purposes and it will update specialists involved with treating thyroid and parathyroid disease in the fields of Pathology, Radiology, Oncology, Endocrinology and Surgery.